Do you have what it takes to be a freelance makeup artist? I’m not going to cover the requirements to become a freelance artist – depending on where you live there may be different requirements for registering your business, qualifications required, etc. Today I want to talk about whether you have the right things to become a successful freelance artist.
With so many YouTube channels, Instagram feeds and Facebook groups screaming for our attention every day, it’s nice to be able to grab a coffee (or a wine) and sit back to read a book.
Here’s our pick for 10 books every aspiring makeup artist should read.
What is a brand?
If I mention golden arches, Just Do It, or showed you a picture of an apple with a bite taken out of it you’d most likely think McDonalds, Nike and Apple.
This is the power of the right brand. Get it right and it can be worth millions. Get it wrong and you can sink into obscurity.
This makes total sense in the business world, but does a makeup artist really need branding?
UPDATE: We have launched our 5 day branding challenge. Head here to signup!