What is a brand?
If I mention golden arches, Just Do It, or showed you a picture of an apple with a bite taken out of it you’d most likely think McDonalds, Nike and Apple.
This is the power of the right brand. Get it right and it can be worth millions. Get it wrong and you can sink into obscurity.
This makes total sense in the business world, but does a makeup artist really need branding?
UPDATE: We have launched our 5 day branding challenge. Head here to signup!