If you are not managing your business contacts then you could be missing out on so many opportunities. Not just opportunities for paid work but access to industry events or amazing testing opportunities!
Let’s imaging a couple of scenarios:
- Remember that photographer you did a test with year? The results were amazing! Well when was the last time you reached out to them to work together again?
- That customer who came in for a full set of lashes? When was she in? Shouldn’t she be coming back in for a refill soon?
If you are managing your contact list correctly then you will be able to answer these questions, if you don’t have this information then what’s the chance you will remember to follow them up? Boom – 2 opportunities missed! Multiply this by all of your contacts then you should realise that there’s so much to be gained by managing your contact list correctly.
Keep Everything In One Place
My first tip is that you need to keep your full list of contacts in the one place. This gives you one place to go to get the information you need. It doesn’t really matter how you store the list, the important thing is that you have the ability to access it when you need it. Think about access from your mobile phone since you will almost always have it on you for when you bump into someone at the shops or elsewhere when you are out and about!
There’s many ways you can do this:
- Use an online spreadsheet like Google Sheets
- Using the contacts App on your phone
- Using an online contact management application
- A fully blown CRM (Customer Relationship Management) system
Tips on Organising Your Contacts
Firstly you should look at how you can add tags to sort your contacts. If you haven’t heard of tags before this is a simple way of allocating a text label to a contact. Each contact may have more than one label allocated to it. So, for example, you might tag an industry contact with the tag “Industry” and perhaps their area “Makeup Artist” or “Photographer”. When you have your contacts tagged like this it becomes simple to find all “Industry” contacts or all “Photographer” contacts by filtering on the tag.
When setting up your contact list you need to think about what you want to store about each contact. Now this may depend on the type of contact that you are storing.
Firstly there’s the usual information you will want to store for all contacts such as name, address and phone numbers. You should also look at capturing any social media information as well. Think about including a field for storing their birthday – this will allow you build better relationships with your contacts by remembering their birthday!
Additional information you may want to include for clients is information about their skin, colouring and hair. This will allow you to be prepared when you go to meet them for subsequent bookings.
Store information about what they supply, and what you have purchased from them. You can also track any discounts you are eligible for.
Keeping track of your industry contacts is the best way to build your network. Keep track of which type of contact they are such as photographer, model or makeup artist. How you initially got in contact with them, etc.
Keep a history of each time you contact a client
Let’s think back to our earlier scenarios. Your contact system will only help you if you keep track of interactions with your clients. Benefits of this is the ability:
- to access that information when you are speaking to a contact
- to find cold contacts (those you haven’t heard from in a while).
You can be as detailed or brief as you like – sometimes just a few words will be enough to remind you in the future. Other times you may want to put in very detailed information. Either way make sure you keep track of the date and type of interaction. By type I am talking about:
- Face to face
Does a makeup artist need a full CRM (Customer Relationship Management) System?
This is a topic that I will cover in more detail but at a high level a full-featured CRM, such as Salesforce and Infusionsoft, is probably overkill for a freelance makeup artist.
It’s true that many CRMs have many great features such as:
- Tracking all emails sent and received against contacts automatically
- Integration with Email Service Provider for email marketing.
- Automated reminders for follow-ups
- Create contacts based on a contact form on your website
Along with these great features are often even more functions that as a freelancer you probably don’t need, and won’t use buy you’d need to pay for them anyway!
The easier a system is to use, the more likely it is that you are going to use it. And keeping up with your contacts is the best way to make sure that you don’t miss out on opportunities.
Are you looking for new ways to manage your contact list? Our Makeup Freedom system will let you manage your contacts without superfluous features. Leave your email below and we’ll let you know when the Makeup Freedom system is ready to launch.