Book Review: Assisting Rules! by DeShawn Hatcher

Assisting is one of the best things that a new artist can do to help develop their skills and advance their career, and sadly the rules that can help you become a great assistant aren’t taught in school.

That’s where Assisting Rules! by Celebrity Makeup Artist, Educator and former Assistant, DeShawn Hatcher comes in.

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Interview with Michelle Dubé – author of Makeup Artists Inc.

This week I was lucky enough to spend some time with speaking with Michelle Dubé, author of Makeup Artists Inc. speaking about her makeup career, business building and tips for new makeup artists.

When I read Makeup Artists Inc. I was blown away with how much information was packed into it.  Michelle has a highly successful makeup career, with an impressive portfolio of clients and awards, so we are very lucky to have her as our first interview here on Makeup Freedom.

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Do makeup artists really need a professional website?

I can’t tell you how many times I’ve heard “I don’t need a website! I do everything on Facebook” (or Instagram, or Snapchat, or whatever the latest big thing is). People have been saying things like that for years – talk to people who had built huge followings on MySpace or Google Hangouts; two platforms that are basically social media graveyards now.

 

Here are 9 reasons why every professional should have their own website

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10 Books every makeup artist should read

With so many YouTube channels, Instagram feeds and Facebook groups screaming for our attention every day, it’s nice to be able to grab a coffee (or a wine) and sit back to read a book.

Here’s our pick for 10 books every aspiring makeup artist should read.

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5 Steps to help you build your personal brand (and why you need to start now)

What is a brand?

If I mention golden arches, Just Do It, or showed you a picture of an apple with a bite taken out of it you’d most likely think McDonalds, Nike and Apple.

This is the power of the right brand.   Get it right and it can be worth millions.  Get it wrong and you can sink into obscurity.

This makes total sense in the business world, but does a makeup artist really need branding?

UPDATE: We have launched our 5 day branding challenge. Head here to signup!

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